Beijing time on 10 September at 1:00 am, Apple held its annual new conference.
The theme of this conference is "Awe Dropping" (Awe Dropping), with the different iterations of previous years, the protagonist of this conference, iPhone 17 series, can be regarded as the most daring innovation of Apple in recent years.
As Apple CEO Cook said at the launch, "The biggest leap forward for iPhone yet."
What are the bright (groovy) points of the new iPhone? This post gives you a rundown, so find out below!
This year, the iPhone family bucket cancelled Plus, the new Air product line, the biggest highlight of the Apple conference is undoubtedly the main thin and light design of the iPhone Air.
with a 6.5-inch screen, the body is only 5.6mm thick and weighs 165 grams, breaking the iPhone 6's record of 6.9mm and making it the "thinnest iPhone ever".
The iPhone is available in four colours: Sky Blue, Light Gold, Cloud White and Deep Sky Black. In order to ensure that the thin and light body is still strong enough, a polished titanium frame has been used, which is "quite expensive".
In terms of performance, the launch said "iPhone Air is the most energy-efficient iPhone yet", equipped with a new 3nm A19 Pro processor, as well as Apple's new self-developed modem C1x, the baseband energy consumption is reduced by 30 per cent, powerful performance and lower power consumption.
Ultra-thin body with super performance means at the same time, the battery capacity and life is not so optimistic. But Apple has come up with a solution, which is to release an ultra-thin MagSafe magnetic charging pad at the same time.
After all, with only one lens, the iPhone Air's images are the weaker of the several models, with only a single 48-megapixel fusion primary camera that supports 2x zoom. The dual 48-megapixel fusion dual-camera system lacks an ultra-wide-angle lens and doesn't support macro shots compared to the standard 17.
In an effort to carry thinness and lightness through to the end, Apple has simply axed the iPhone Air's SIM card slot and gone all eSIM.
As far as the official website information is concerned, the iPhone Air supports China Unicom's offline eSIM opening business, and the iPhone Air is likely to become the first mobile phone in China that no longer uses a physical SIM card.。
The iPhone 17 standard version of the upgrade can be said to be the largest in recent years, for the first time to achieve 120Hz high brush full coverage, the standard version of the 60Hz screen is officially history.
Not only with the high brush, this 6.3-inch screen also has 3000nits of outdoor brightness, Always-On display, scratch-resistant and anti-glare, and the screen quality is aligned with high-end models.
The iPhone 17 Base Edition looks like a continuation of the previous generation iPhone 16, with little difference from the outside, and comes in five colours: black, white, green mist blue, sage green, and lavender purple.
In terms of performance, the A19 chip, with improved CPU and GPU performance, comes with a new generation of neural network engine, which, combined with higher memory bandwidth, improves responsiveness, multitasking and AI computing power.
The improved energy efficiency also brings better battery life, with 8 hours more video playback time than the iPhone16
Imaging has also been upgraded with a 48MP primary camera on the rear + a new 48MP ultra wide angle, Apple has finally stacked the ultra wide angle with high megapixels as well, and the front comes with a new Center Stage and the front camera sensor size has been doubled.
These upgrades basically solve the shortcomings of the past standard version, coupled with the iPhone 17 all cancelled the 128GB entry version, the whole system is 256GB starting, equivalent to the increase in volume and not increase the price, the premonition of this year's standard version, may be the king of sales of this generation of iPhones.
At the conference, Apple used a large part of the iPhone 17 Pro series of imaging features, which can be said to be the iPhone's "biggest ever" imaging capabilities upgrade.
Telephoto has always been Apple's weakness, this time the iPhone 17 Pro series for the first time equipped with three 48-megapixel rear lens, supports 8x optical zoom and up to 40x digital zoom, with the longest telephoto iPhone so far!
The front lens, like the standard version, has also been upgraded to an 18-megapixel Centre Stage lens with a new square sensor that supports features like zoom and rotating viewfinder frames. When taking photos with multiple people, the People Centred feature is enabled to automatically adjust the composition.
With more shooting power comes higher requirements for heat dissipation, and this time Apple has added a VC even heat plate for efficient heat dissipation.
For video recording, the iPhone 17 Pro series supports ProRes Raw recording, which retains more image information and allows more room for colour grading in post.
Meanwhile, a Genlock function similar to timecode synchronisation is supported in the video recording, so that the picture and sound can be accurately aligned when multiple devices are shooting collaboratively, giving the team of professionals making short films more room for creativity.
The chip of the Pro series has been upgraded to A19 Pro, with 6-core CPU + 6-core GPU, increasing performance by 40% over the previous generation.
Thanks to the hot-forged aluminium metal unibody, the battery capacity has also reached a new high, with up to 31 hours of video playback on iPhone 17 Pro and 37 hours on iPhone 17 Pro Max.
Compared to the previous generations, Pro series this time ushered in nearly seven years of the largest range of appearance updates, abandoned the use of many years of bathtub camera design, in favour of horizontal large rectangular module, the appearance of a lot of heated debate, "the ugliest iPhone ever" topic once rushed to the hot search.
In terms of colours, I didn't expect to see the cancellation of the most popular black and white, and the addition of Starry Orange, as well as the classic silver and dark blue to choose from, what do you think of the exterior design this time?
